Email marketing is one of the best internet marketing strategies because it can reach almost all Internet users. Statistics show that more than half of Internet users have at least two or more email accounts! Therefore, it is extremely important for online businesses. To include email marketing as a means of building relationships and loyalty with customers or potential customers.
What Is Email Marketing?
Email marketing is a form of direct marketing done via electronic mail. To send certain information to a specific group of people. You can say that Email marketing is a form of direct online marketing. That uses email to distribute your marketing messages and sales pitches. This is a direct and very effective way of marketing.
Types Of Email Marketing:
There are three types of email marketing. This is direct email, storage email, and advertising in other people’s emails.
1. Direct Email Marketing
Direct e-mail is when a company sends an advertising message by e-mail (special offers, new product versions, announcements, etc.). Like regular companies, Internet companies receive email addresses of potential customers. Either by hiring an email marketing agency or by subscribers to their Landing Page on the website. Depending on the interests of the company, they can also rent a specific list of email addresses from service companies. Here they send their direct emails.
2. Retention Email Marketing
While promotional emails are designed to encourage recipients to either buy something or subscribe to something. Holding emails, on the other hand. Is aimed at informing, entertaining, and developing a long-term relationship, beneficial to readers. Examples of this are newsletters. They carry advertising messages and more substantial content, such as articles, at the same time. Holding emails usually offer more than just sales discussions.
3. Advertising in other people’s Emails
This is when a company pays for a newsletter to advertise through them. In turn, when newsletters are sent out, the company shares with the newsletter. The opportunity to expand the market and endorse its product. Many companies do this today. Instead of creating their own newsletters, they pay for other newsletters that are sold through the advertising space.
Benefits Of Email Marketing
Here are some of the benefits of choosing email marketing.
You can send personalized messages
This is advantageous compared to print and media, which can limit it to a format for marketing. Using email marketing gives you the opportunity to engage your customers directly through personalized emails. You can segment your list to send specific messages to specific groups. To get the best results from your efforts. This type of segmentation also makes it easy to send the right messages to the right people at the right time. With automation it’s even easier!
Segment customer database and user information
This gives you the opportunity to enjoy targeted marketing. Which will give you more results by increasing sales conversions. Using client information, you will know which emails are suitable for them. Therefore, you don’t waste your time or time sending messages that won’t matter to them. Targeted marketing means you get the right answers, which is good for any marketing campaign.
Reduces time and effort
This is the time required to structure the campaign. Using other methods such as printing, mailing, and telephone sales, it uses a lot of time. However, with the help of email marketing, you can make relevant messages in a few hours. At the same time, you can quickly change and answer any questions from customers. There is also real-time messaging, which significantly increases response speed and reduces conversion time.
Email campaigns are considered one of the most profitable forms of advertising. Direct email is much cheaper than display advertising. There are no printing costs or postage, usually associated with traditional direct mail. An investment in e-marketing software is required if you plan to send e-mail campaigns yourself. Or to the e-marketing provider who will send your segments. There are many Email Marketing Programs available. Such as Constant Contact or Mail Chimp.
Build customer relationships
One way to build relationships with customers is to provide them with a follow-up email. Ongoing monitoring is very important as they usually do not take any action with the first one you send. When you have a contact list, they give you the opportunity to send them suggestions. Or newsletters in any form from what they are subscribed to.
When you send them these letters, write them in a conversational tone, as if you were talking and making conversation. So that you don’t sound like a stranger to your subscribers. Write about how you want to receive an email or email from someone you know. This creates trust with them.
Improve Customer Retention
You’ve probably heard that finding new customers is four or five times more expensive than selling them to existing ones. Well, these estimates are correct. Improving customer retention, guaranteeing your business the right to a last refusal. Is a key component of your business development. Email campaigns help do this by encouraging customers to advertise for a sales response.
Enables you to Track Performance
Although it’s difficult to measure the effectiveness of most marketing methods. E-marketing is easy to follow. Analytical reports contain a detailed history of each campaign that you launch. Including the number of people who clicked on certain links, etc. Send them information about related products to those they have already purchased. This leads to what is known as Up-Sell and is very useful. It can also be used for services.
Besides the above, another thing that makes email marketing so great is that you can sell in advance. Regardless of whether your mailing list is a list of customers or potential customers. It allows you to sell them earlier, which increases the likelihood that you will sell your product. By providing useful information to your potential customers, you make them more informed about the product you intend to sell. Prospects also become more confident in you and your knowledge of the subject. Which is very important.