Intro – What is an Advertisement?
According to most dictionaries, the word Advertisement is identified as a Notice, an Announcement or a Promotion. When a person or a business wants to announce a product or a service to the public, they advertise.
How to Make Money Writing Ads
Nowadays, you can see advertisements everywhere. Turn on the TV and you will see a colorful presentation of a product or service. With or without human interaction. On the radio, you will find a similar scenario. The internet is not excluded, open a web page, and it’s full of many ads. Even while driving around, you may see lots of Billboards and banners hanging around you.
Many people want to learn to write ads effectively so they can earn money through their writing skills. Advertisements are a message written in a few lines to convey to a big community. That means advertising is a skill of writing one-liners or short convincing information.
If you want a good job or a premier assignment as a freelancer, you must learn the do’s and dont’s of writing a good ad keeping the media in which this campaign is for in mind.
Ads and copywriters are in huge demand. You can earn a handsome living by learning these skills. You can easily make between $35K to $100K per year, depending on your expertise. The sky is the limit.
Methods of Writing Ads
Ad writing is art. First, you have to find out what media you are writing for, who will be the audience, and what are the top keywords searched on the internet for that particular product or service. Is that ad for an internet audience, or will it be published in the newspapers or magazines?
After sorting out the media on which this campaign will run, choose the proper vocabulary used for that media. Write it for the expected audiences who will see that ad. Use those words in your ads for that particular product or service, generally used by the target audience.
Your entire emphasis should be on catchy headlines that grab the attention of the targeted consumer. Avoid jargon. Try to write as naturally as possible. Think of yourself in the consumer’s shoes. Then you can produce a message that can reach the hearts and minds of a big crowd of potential customers.
Do’s and Don’ts of Writing an Ad
Choose appropriate and simple words that a big audience can understand easily.
Your writing should continuously send the message of the advertiser out. Always write short lines.
Never use jargon. Avoid loose language. Don’t use demanding, persuasive, words.
Writing Ads for Diverse Media
As we know, advertisements have become a regular part of our life. You can see them everywhere. But there are some rules to follow when you are writing for some diverse media such as newspaper ads. They will be different from TV ads. If the advertiser intends to run an online campaign, they too will be different.
Advertising is a form of marketing. Before writing an ad, visualize your audience first and then do the writeup. In all cases, you must follow a few golden rules:
- Use simple language
- Avoid colloquialism
- No wordiness, go directly to your message
- Write a strong headline
- Minimum use of passive voice
- Use strong verbs
- Do not overuse a word
Let’s see which media are famous for running an advertisement campaign. And how to write an ad for that specific media.
Online ads: You can see lots of ads through Google and other search engines on many websites. Intense keyword research, SEO techniques, and writing catchy titles are remarkably important.
Print Media: This includes newspaper and magazine ads, brochures, and flyers that come under this category. Here the tone should be semi-formal, optimistic, and clear from all discriminations.
Visual Media ads: These include TV, Radio, many Vlog portals like YouTube and Billboards, etc. Here, by keeping all other requirements. Timing, displays and use of proper colors play a significant role.
Social Media: Facebook, Instagram, WhatsApp, Twitter, and many other platforms are available to reach the global community. A friendly and informal approach is necessary. Including humor, will be frosting on the cake.
Who can Write a Professional Ad
A person who specializes in copywriting can also become a professional ad writer. Copywriting is a skill of writing marketing content and expressing the message in a powerful but concise way.
Ad writing is a niche of content writing that requires unique skills. An advertising copywriter creates informative content very cleverly in short lines for the product or service to be promoted. He/she will use friendly, sometimes humorous catchy one-liners that can grab the audience’s attention fast.
In the niche of advertising copywriting, writers who can write catchy one-liners are very successful. If you have a passion for ad writing, you will find many jobs available in this niche.
A Few Words About a Content Writer
A good content writer can make money writing ads for any niche. He/she could be a specialist in a particular niche or an all-rounder who can do research and write on any topic.
The content writer knows and feels its audience before writing anything. If you want to be a good content writer, then you must know how to research a topic. You should know at least some basics of SEO (Search Engine Optimization).
Writing in simple language, without any grammar, or spelling-mistakes are the main qualities of a good writer. A writer should create intriguing content that engages the reader and pushes him to read further.
Earning money on the internet is not a big deal in today’s world. Due to the COVID-19 pandemic, many individuals have lost their jobs and started freelancing. If you are a good writer, then try freelance writing jobs and polish your writing skills while making some money.